Monday, February 24, 2014

The Value of Team Work

By Harsha Gunasena 

I was watching 4x100 men’s relay of 2004 Olympics, live on the television. Few days earlier 100 meters event was held. Justine Gatlin of USA came first and the legendary Morris Green of USA came third. Shawan Crawford of USA, who was the gold medalist of the 200m, came fourth. In the relay team of USA in addition to these men, there was another person called Coby Miller. British team comprised of four average persons.
Everyone thought that the USA team would win. I was shocked to see that the British team won the game. I was even more shocked to watch the lousy batten change of the US team. At the end of the event a journalist interviewed the US team. They were giving satisfactory answers about their individual performance. Finally the journalist asked the team “Hey guys are you satisfied with the second slot?” Team was nonplussed.

Timing of the British team was 38.07 and that of the USA team was 38.08. Timing of the relay is lower than the combined individual timing since there is no starting up time other than for the runner of the first lap. Recorded timing of the both relay team members of the 100m final and of the preliminary events are given below. Morris Greene was the gold medalist of the 100m event of the previous Sydney Olympics and his timing was same in 2004 as well.

USA
Shawn Crawford ( 9.89 Final) ,
Justin Gatlin (9.85 Final),
Coby Miller ( Not available)
Maurice Greene (9.87 Final)

UK
Jason Gardener (10.12 Semi Final, Heat2)
 Darren Campbell (10.35 Round1, Heat1)
 Marlon Devonish ( Not available)
Mark Lewis-Francis (10.28 Semi Final, Heat 1)

What went wrong? US team was focusing on the individual performance and their performance was very poor in the baton change in general and the change between Justin Gatlin and Coby Miller in particular. When questioned by the journalist after the event the US team was focusing on their individual performance and not paying any attention to the baton change.
To win a relay, there should be a team spirit. Team spirit is based on trust, understanding, cooperation and coordination. There was lack of trust among the US team members and that is why they look back prior to the batten change to see whether the other member was running closer.
It was proved without any doubt that to win a relay, a team with real team spirit is needed. Results can be achieved even with average members. It is not necessary to have high performers.  If there are high performers and if there is no team spirit, the result would be poor.
The same principle can be applied to business as well. The businesses we are running are not about rocket science. An average person can understand the mechanism. If there is a good team, results can be achieved easily.
I know one organization where at that time the team spirit was at very low levels. There was no proper coordination between the sales team, production team and the purchasing team. The ignorant Chairman of the company wanted to increase the market share of the raw material purchases and this was conveyed to the Purchasing Manager. His performance was monitored based on the quantity he purchased. Incentives were given for the quantities purchased. Quality aspect was ignored and the production was hampered. Higher prices were paid for the raw materials and the production could not be sold at a margin. The result was a massive loss to the company. The leader was not capable of coordinating the operation. Focus was on the performance of the individual and there was no focus towards the batten change. It was not monitored at all.
Most of the organizations prefer to recruit high performers at various levels. When one is a high performer there is a lesser possibility for him/her to become a good team player. High performers are very often associated with high egos. They are individualists in general not collectivists. When one is having more achievements one’s ego strengthens more. To become a good team player one has to control one’s ego to a considerable extent. One has to trust the associates. One should be humble enough and willing to be dependent on the associates. The leader of the organization has to play a very creative roll if there are high performers in the payroll of the organization. The responsibility of the leader is to bring all these high performers together. If they are allowed to perform according to their wishes, they will focus on running their lap and not on the baton change. 
Performance based pay can be effectively used as a tool to promote team work and to strengthen the baton change. Goals can be set in order to monitor the baton change. If the baton change is not done properly, indicators should be set to identify the lapse. Indicators can be set to identify whose lapse it was. In order to achieve best results the responsibility should be with both parties for the baton change.
There are limitations of the tools like performance based pay. Developing team work is an art not a science. It is the responsibility of the leader to promote team work. Team spirit is a feeling that the members of that team are having. It is a sense of belonging, inter dependency and cohesiveness. It is a strong family like feeling of love and friendship. Team members should understand that the final goal can be achieved if and only if they work all together.
Sri Lankan society in general is collectivist compared to the individualistic American or British societies. Individualism vs. collectivism is defined by Geert Hofstede as follows. “Individualism pertains to societies in which the ties between individuals are loose: everyone is expected to look after himself or herself and his or her immediate family. Collectivism as its opposite pertains to societies in which people from birth onwards are integrated into strong, cohesive in-groups, which throughout people’s lifetime continue to protect them in exchange for unquestioning loyalty.”  It is proved that when the income level goes up, there is a tendency to move from individualism to collectivism. When promoting team work the leaders of the organizations can use this cultural bias in Sri Lanka positively.

In Sri Lankan society there are various formal and informal groups. There is a tendency to form a group or a clique consisting of close associates. Leaders should use this tendency to have cliques comprising of various departments and finally comprising of the whole organization.

Japanese management tools like 5S or Kizan are finally promoting collectivism and team work. The rituals associated with 5S encourage the members of the whole organization to work together for a common goal. The informal behavior promoted will encourage greater ties among the members of the organization. This breaks the formal relationships among the staff members which are rigid and promotes the informal relationships which are flexible and strong. Good leaders promote team spirit by organizing informal events where interaction within the staff members is promoted.

What is more important is having a team spirit. Having average individual performers with good team spirit is superior to have high individual performers with poor team spirit as very strongly proved by the US 4X100 relay team in 2004 Olympics. However the best combination would be high individual performers with high team spirit.
 
(Published in the Journal -1st issue 2012-of the Institute of Chartered Accountants of Sri Lanka )


 

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